Find Top Realtors with Best Agent Today

We've created the most innovative website in the real estate marketplace. Finding the best Realtor should always be your first step in any real estate transaction. Take advantage of our independent research to find a top real estate agent to sell your home.

Who We Are

We are real people, not some giant conglomerate! Meet some of our team members.

Rich Rubino - Founder/COO

Rich brings over 30 years of experience in the real estate industry to Best Agent Today. He has worked all over the country, making real estate deals in 47 of 50 states! Rich drew on the depth of his experience to develop the original concept of Best Agent Today, and he continues to bring cutting-edge innovations and elegant solutions to consumers on the web.

Peter Newton - CEO

Peter Newton is a respected leader in local digital circles. He was COO and CRO for GateHouse Media, a $1.8 billion local media company. As CEO of UpCurve, he launched and led a digital marketing company that scaled from zero to a $100 million business in seven years. Peter has previously worked with numerous local media and digital/tech companies that serve small businesses as part of his consulting business, Big Rock Consulting Group, and in his role as SVP/GM of’s SMB division.

Deanna Coffey - Operations

Deanna is a seasoned operator and respected leader skilled in managing large scale operations and forging strategic change. Recognized for driving operational excellence in all areas of the business, Deanna is known for leading people through change, developing best practice solutions to optimize performance, and, most importantly, developing her teams.

Our Story

Like you, we have also been in the situation of selling a home. There were lots of questions we needed answered: When should we put our house on the market? How much could we get for it?

A seemingly endless list. Then came the question of who should we hire to sell our home. We discovered there really wasn’t a good way to find out just who the top agents were. We spent hours trying to locate agent information, and then hours more trying to make sense of it all. After struggling to find useful information, we started learning the best ways to do it, and found out which parts of the data were really important. We boiled all of the information down and made ourselves a very short list of the agents that were the real professionals in our town. At that point we could limit our decision making process to choosing the one we felt the most comfortable with. After that experience, we felt that we could help other people in the same situation. So we made the website, and the rest is history. We became a research organization (which is why we call ourselves a ‘research organization’ - we’re very clever that way) and now we sift through the miles of data about every real estate transaction in your state. We’re independent and that means that we don’t play favorites with any brokerage companies. We play favorites with consumers! We think that you will appreciate the difference.

You’ve come to the right place!

Finding a top producing real estate agent shouldn't be challenging, and at Best Agent Today we make it easy.

We give you a unique combination of historical data combined with personality portraits of Realtors - all served with integrity and clarity. We hope that you will help us spread the word about Best Agent Today. Please share our site with your friends and people that can take advantage of our service.

What People Are Saying About Best Agent Today

We'd love to hear your success story, too!
This service is simply the BEST. I love how you found the top agents in my market instantly with no games. It made our decision a breeze. And our sale was a total success! And you didn't require me to give out my life history in order to contact my agent - this made us very comfortable. Thanks for creating This site is easy to understand and easy to navigate. Lily A - Chicopee, MA
Thank you so much for your service! I am now all set with the agent that you recommended. You have an incredible amount of information and it was very helpful.   Thanks again! Michael P. - Meriden, CT